How Zoom Academy Uses WhatsApp Broadcasts

Zoom Academy was scaling and wanted AI automation for WhatsApp. CK, the founder of Zoom Academy and Emcee Academy, chose chatavocado because the broadcast feature helped them reach customers without relying on mass emails or the normal WhatsApp App. The monthly subscription made enough sense that he signed for a year.

About Zoom Academy and Emcee Academy

Zoom Academy and Emcee Academy train kids, teens, and adults in acting and emceeing. That kind of business depends on clear communication. Parents need updates. Students need reminders. New customers ask questions before they commit.

CK described the next stage plainly: the business was expanding, and the team wanted an AI tool to help with automation on WhatsApp.

"Through expanding our business scale, we are looking forward to find AI tool to help us with the automation on WhatsApp."

That is the right time to fix customer communication. Not after the inbox breaks. Not after the team is tired of sending the same updates by hand. When the business starts scaling, the WhatsApp workflow has to scale with it.

The old problem: mass email and normal WhatsApp did not fit

CK framed the old customer outreach problem around two familiar options: mass email and the normal WhatsApp App.

Mass email is useful, but it is easy for customers to miss. For academies, that hurts. A missed class update, trial reminder, or programme announcement can turn into extra admin for the team. Someone has to follow up again, answer the same questions, and check who saw what.

The normal WhatsApp App has the opposite problem. Customers are there, but the app is not built for growing teams that need automation, broadcasts, and proper customer service workflows. It works when the business is small. It starts to feel tight when the customer list grows.

That is the point where the WhatsApp Business App starts giving way to the WhatsApp Business API. The API is not just a bigger inbox. It is the foundation for automation, structured broadcasts, and better team control.

What changed with chatavocado

For Zoom Academy, the broadcast feature was the standout. CK called it "really fantastic" because it gives the business a practical way to reach customers on WhatsApp.

"chatavocado's broadcast feature is really fantastic."

That matters because broadcasts are not just marketing messages. A training academy can use them for useful operational updates:

• trial class reminders for new leads
• new programme announcements for parents and students
• class schedule updates when timing changes
• event, showcase, and performance reminders
• follow-ups for customers who asked about a course but did not enrol

Done badly, broadcasts feel like spam. Done properly, they feel like the business is organised. That is why WhatsApp message templates and permission-based communication matter. The message needs to be clear, timely, and worth receiving.

Why broadcasts are different from sending emails every day

CK made a simple comparison. If you want to reach customers, you might send a mass email. Or you might try using the normal WhatsApp App. Both routes have limits.

"If you want to reach out to customers, maybe a mass send email, you may only send limited emails a day or even WhatsApp on your normal WhatsApp App."

For a business like Zoom Academy, that becomes a daily workflow issue. Customer communication is not a one-off campaign. It is part of operations. The team needs a reliable way to reach the right people without turning every announcement into a manual job.

WhatsApp also gets attention faster than email for many service businesses. That is why fast WhatsApp replies get more bookings. The same logic applies to broadcasts. Customers notice the channel they already use.

The decision: a yearly plan because the pricing made sense

CK did not frame this as a complicated software purchase. He saw the value, looked at the monthly subscription fee, and signed for a year.

"With chatavocado, we are able to have low subscription fees per month and without second thoughts, I signed with them for a year."

That is a useful signal for other SMEs. AI tools can sound expensive before you connect them to the real work. But if the tool reduces repeated manual communication, helps reach customers faster, and gives the team a more scalable WhatsApp setup, the subscription becomes easier to judge.

The test is not whether the software has impressive features. The test is whether it pays for itself in saved admin, better follow-up, and fewer missed customers.

Why this matters for training academies

Training academies have a communication-heavy customer journey. A parent may ask about trial classes. A teen may ask about acting workshops. An adult learner may want emceeing training but need schedule details first.

The first reply matters. The follow-up matters. The reminder matters. When all of that sits inside a manual inbox, growth creates more admin instead of more breathing room.

That is where an AI WhatsApp assistant becomes useful. It handles the repeatable parts of customer service, while the business keeps control of the message, timing, and escalation.

For Zoom Academy, the starting point was broadcast communication. For another academy, it might be enrolment questions, class reminders, trial booking, or lead follow-up. The pattern is the same. The team stops treating WhatsApp like a personal phone and starts treating it like an operating system for customer service.

The result: a good collaboration so far

CK's summary was simple. The collaboration has been good, and the recommendation was direct.

"So far, it has been a good collaboration between us."

That is what a good AI rollout should feel like for an SME. Less ceremony. More useful work handled. A setup the owner can understand, trust, and keep using.

If your academy or service business wants to bring AI into WhatsApp customer service, talk to chatavocado about your workflow →

Frequently asked questions

How does Zoom Academy use chatavocado?

Zoom Academy uses chatavocado to bring AI automation into its WhatsApp customer communication. The broadcast feature stood out because it helps the team reach customers without relying on manual email blasts or normal WhatsApp App limits.

Why did Zoom Academy need WhatsApp automation?

CK said the academy was expanding its business scale and wanted an AI tool to help with WhatsApp automation. For a training academy, that means fewer manual updates and a better way to keep students, parents, and customers informed.

What did Zoom Academy like most about chatavocado?

The broadcast feature was the clearest win in CK's testimonial. He called it really fantastic because it gives the academy a practical way to reach customers on WhatsApp.

Can a training academy use WhatsApp broadcasts in Singapore?

Yes. Training academies can use WhatsApp broadcasts for class updates, programme reminders, trial class follow-ups, and customer announcements, as long as the messaging is permission-based and useful to the customer.

Why did Zoom Academy sign for a year?

CK said the monthly subscription fees were low enough that he signed for a year without second thoughts. He also described the relationship with chatavocado as a good collaboration so far.